AND BREATHE
BASKETBALL
AND BREATHE
BASKETBALL
Sports Management
At the heart of our sports management operations is BTB (Business-to-Business) collaboration.
We connect brands, clubs, athletes, and organisations—creating partnerships that deliver real impact both on and off the court.
Our role:
Building strategic sponsorships
Enhancing brand visibility through sports
Activating partnerships across media, events & sports communities
Representing organisations in major negotiations
Bringing companies together to create long-term value
Below are key case studies from our collaboration with ECOMMBX, showcasing how effective sports partnerships can elevate both athletes and institutions.
ECOMMBX Partnership with Panathinaikos
Panathinaikos AKTOR officially launches its new sponsorship collaboration with ECOMMBX, a licensed Electronic Money Institution regulated by the Central Bank of Cyprus.
Commenting on the partnership, ECOMMBX CEO Michalis Charalambides said:
“Let the rebellion begin! We believe in pushing limits and supporting bold ambitions. We are excited to join forces with Panathinaikos AKTOR — two champion-minded organisations united by excellence and determination. Stay tuned; great things are ahead.”
This collaboration marks the union of two strong brands driven by innovation, ambition, and a winning spirit.
Two-Year Agreement with Sasha Vezenkov
ECOMMBX signed a two-year partnership with Sasha Vezenkov, bringing one of Europe’s top basketball players into the organisation as an official Brand Ambassador.
Highlights:
Vezenkov visited the headquarters of VT Basketball, marking the start of the collaboration.
His connection to Cyprus runs deep—he began his basketball journey here, making the partnership especially symbolic.
“The 6th Player” of the Cyprus National Team EuroBasket 2025
ECOMMBX proudly stands as the 6th Player of the Cyprus National Basketball Team on its historic road to EuroBasket 2025, where Cyprus will host a group for the first time.
As stated publicly by Neoclis Theocharides (Sports Representative of ECOMMBX):
“This is the biggest celebration of basketball in Europe, and ECOMMBX chose to stand beside the national team in this effort.”
This partnership is the result of a long-standing relationship between ECOMMBX and the Cyprus Basketball Federation, built and strengthened over the past 4–6 years.
It also represents a significant achievement of VT Basketball, which played a key role in developing this collaboration and bringing the two organisations together.
ECOMMBX INTERNATIONAL YOUTH TOURNAMENT
The ECOMMBX International Youth Basketball Tournament, organised by Chalkanor Suns, returns in April 2026 in Limassol, Cyprus, bringing together U16 boys’ teams from clubs, academies, and schools worldwide.
This is the first international youth tournament of its kind ever hosted in Cyprus, and with its success, it is set to become a yearly institution for European and global youth basketball.
The event gives young athletes a unique opportunity to compete internationally, experience different playing styles, and connect through the spirit of the game. With Cyprus’ rapidly growing basketball culture, rising academies, and expanding fan base, the island is the ideal home for a high-energy, international youth tournament.
Sponsorships
Sponsorship opportunities for the 2026 tournament are now open.
This event offers outstanding visibility for brands looking to support youth development and engage with both local and international audiences.
Chalkanor Suns – First Cypriot Team on the Glass Floor
The Chalkanor Suns U16 are set to make history as the first Cypriot team to play on the iconic glass floor at the T Center Arena (Telekom Center Athens), the newly renovated home of Panathinaikos.
On 29 December, the Panathinaikos U16 team will face the Chalkanor Suns in a special friendly game on the glass floor – marking the first time a youth team from Cyprus competes in this unique environment and in the “home court” of the Greek powerhouse.
This matchup comes as a continuation of last year’s meeting between the two academies at the International Youth Tournament organised by ECOMMBX, main sponsor of Panathinaikos over the last two years. The game also reflects the close collaboration between CyprusBasket and Panathinaikos, which has been strengthened steadily in recent years.
Cyprus to Host the 12th Panhellenic Veterans Basketball Championship
We are proud to announce that the 12th Panhellenic Veterans & Masters Basketball Championship will be hosted in Cyprus in Spring 2026, marking a landmark moment for the growth of Cypriot amateur basketball.
The Championship traditionally features teams from cities across Greece, with Cypriot teams joining the competition for the past two years. In this year’s edition in Piraeus, Cyprus participated with five elite men’s and women’s teams from the Winter Basketball League.
During the annual meeting of participating teams and city representatives, the decision to bring the 2026 event to Cyprus was unanimously approved — highlighting the Championship’s expanding vision and its closer ties with the thriving amateur basketball scene on the island.
This will be the first time in history that the Panhellenic Championship is hosted outside mainland Greece, showcasing its growing momentum and the strengthened connection between the two basketball communities.
The Winter Basketball League will oversee the organisation of the 2026 event, ensuring a smooth, professional, and memorable tournament for all participants.
VT BASKETBALL owns and manages the biggest basketball-related website in Cyprus.
CB (Cyprus Basketball) – www.cyprusbasket.net
With more than 40K users and 150K page views per month, CB is a communication powertrain that delivers news and exclusive content to the basketball community in Cyprus and abroad. Coupled with the power of its own social media channels as well as the reach of the VT BASKETBALL promotional and advertising network, this dominant online machine creates a unique opportunity for any company to communicate and advertise its offerings to a dynamic and influential audience.
VT BASKETBALL is the owner of the 2on2 annual basketball event. This event is celebration of the sport of basketball and serves as an opportunity for basketball lovers as well as companies to come together in what is by definition a basketball themed networking event.
Each year the event evolves around the specific needs of the sponsors and the goals they want to achieve whilst keeping intact the core values of the sport and the philosophy behind the event’s conception which is nonother than enjoying the game, have fun and give back to the community.
ABOUT US
As a sports and media business, V.T BASKETBALL LTD is so much more. Our departments manage relationships with digital media partners, develop marketing partnerships, and handle a wide range of responsibilities that drive the basketball in Cyprus to success.
Professional Role & VT Basketball Ltd
Neoclis Theocharides is the founder and owner of VT Basketball Ltd, a company active in the fields of basketball, media, communication and sports journalism Through VT Basketball Ltd, he also manages CyprusBasket.net, an online platform/portal delivering news, articles, analysis, events, and activities related to basketball in Cyprus.
Key Initiatives & Activities
Theocharides / VT Basketball Ltd serve as the official sports representative of ECOMMBX, actively participating in the agreement between ECOMMBX and the Cyprus Basketball Federation (C.B.F.).
This partnership included the placement of the ECOMMBX logo on the Cyprus National Team jerseys, supporting the team’s journey towards EuroBasket 2025.
Through VT Basketball Ltd / CyprusBasket, he has contributed significantly to the development and promotion of amateur and youth basketball in Cyprus — including partnerships with academies (e.g., Chalkanor Suns), creation and support of youth teams (U-12, U-14, etc.), and initiatives for the amateur basketball community.
VT Basketball Ltd also implements corporate social responsibility programs, such as “Hope Team”, supporting refugees and migrants — reinforcing the organisation’s social impact.
Recognition & Certifications
Theocharides received “the highest honour” at the annual Cyprus League Awards, acknowledging his contribution to promoting Cypriot basketball through media and communication.
He has also successfully passed the exams and obtained the FIBA Certified Agent diploma, allowing him to operate officially as an agent/representative in professional basketball.
